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Privacy Policy

Last Updated: May 30, 2026

At The Purple Flower (thepurpleflower.org), we are deeply committed to protecting your privacy. Because our organization serves and supports survivors of domestic violence, sexual assault, and human trafficking, we understand that digital privacy is not just a matter of compliance, it is a matter of safety.

This Privacy Policy explains what information we collect, how we use it, and the strict measures we take to protect your confidentiality.

1. Crucial Safety Warning: Website History & Digital Footprints

If you are currently in a situation where an abusive partner or individual has access to your computer, phone, or internet logs, please be aware that browsing history can be tracked.

  • Quick Exit: If you need to leave our site quickly, please use the “Exit” button.
  • Safety Tip: Clear your browser history after visiting our site, or use a safer device (such as a public library computer or a trusted friend’s phone) if you are seeking resources or support.

2. Information We Do Not Collect

To ensure maximum safety for our visitors, we practice strict data minimization:

  • We do not allow user registration, accounts, or logins on our website.
  • We do not host public comment sections, forums, or user-generated content sections where your personal identity or stories could be publicly exposed.

3. Information We Collect and How We Use It

A. Newsletter Subscription

If you voluntarily choose to subscribe to our newsletter, we collect your email address.

  • Purpose: We use this strictly to send you updates, resources, and information about our mission.
  • Third-Party Service: We use Mailchimp to manage our newsletter and deliver emails. When you subscribe, your email address is transferred to Mailchimp for processing.
  • Opt-Out: You can unsubscribe at any absolute time by clicking the “Unsubscribe” link at the bottom of any email we send.
  • Privacy Policy: You can read more about how your data is handled via the Mailchimp Privacy Policy.

B. Website Analytics

To understand how visitors find our website and ensure our resources are accessible, we use Google Analytics.

  • Data Collected: This includes non-identifying information such as your general geographic location (city/country level, not exact address), device type, browser type, pages visited, and time spent on the site.
  • Anonymization: We have configured Google Analytics to anonymize IP addresses where possible so that your exact network identity is protected. Google Analytics utilizes cookies to track this behavior.
  • Privacy Policy: You can learn more about how Google handles this data via the Google Privacy & Terms. You can also opt out of Google Analytics tracking across the web by installing the Google Analytics Opt-out Browser Add-on.

4. Cookies and Tracking

Our website uses “cookies” (small text files placed on your device) via Google Analytics to optimize performance and track general visitor trends. You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies.

5. Sharing Your Information

We do not sell, rent, trade, or lease your personal information to third parties. We will only disclose your personal information if required to do so by law, such as in response to a valid subpoena, court order, or legal mandate. Given the sensitive nature of our work, we will robustly evaluate any such requests to ensure they comply with applicable laws and prioritize survivor safety to the maximum extent permitted by law.

6. Data Security

We implement industry-standard security measures (including SSL/HTTPS encryption across our entire website). However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use every commercially and technologically viable means to protect your information, we cannot guarantee its absolute security.

7. Your Rights

Depending on your geographic location, you may have rights regarding your personal data, including:

  • The right to access the personal data we hold about you (e.g., your newsletter email).
  • The right to request that we correct or delete your personal data.
  • The right to object to or restrict processing.

If you wish to exercise any of these rights, please contact us using the information below.

8. Changes to this Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy and your data safety, please contact us at info@thepurpleflower.org