Last Updated: Oct 6, 2026

At The Purple Flower (thepurpleflower.org, “Our Website“), we are deeply committed to protecting your privacy. Because our organization serves and supports survivors of domestic violence, sexual assault, and human trafficking, we understand that digital privacy is not just a matter of compliance, it is a matter of safety.

This Privacy Policy describes our public website, fundraising, donor, email, and marketing SMS practices around what information we collect, how we use it, and the strict measures we take to protect your confidentiality. This Privacy Policy applies only to information collected through thepurpleflower.org and our public-facing fundraising, donor-management, email, and marketing SMS systems. It does not apply to confidential communications with our 24/7 crisis line, interactions with our trained Advocates, or information collected or maintained in connection with receiving services from The Purple Flower.

1. Crucial Safety Warning: Website History & Digital Footprints

If you are currently in a situation where an abusive partner or individual has access to your computer, phone, or internet logs, please be aware that browsing history can be tracked.

• Quick Exit: If you need to leave our site quickly, please use the “Exit” button.
• Safety Tip: Clear your browser history after visiting our site, or use a safer device (such as a public library computer or a trusted friend’s phone) if you are seeking resources or support.

2. Information We Do Not Collect

To ensure maximum safety for our visitors, we practice strict data minimization:

• We do not allow user registration, accounts, or logins on Our Website.
• We do not host public comment sections, forums, or user-generated content sections where your personal identity or stories could be publicly exposed.

3. Information We Collect and How We Use It

A. Newsletter and SMS Subscription

If you voluntarily choose to subscribe to our newsletter or SMS messaging, we may collect your name, email address, and/or phone number, depending on the communications you choose to receive.

• Purpose: We use this strictly to send you updates, resources, fundraising information, event information, and other information about our mission and impact.
• Third-Party Service: We use Mailchimp to manage and deliver our email and marketing SMS communications. Information you provide when subscribing is processed through Mailchimp and is subject to the Mailchimp Privacy Policy.
• SMS Consent: If you opt in to SMS messaging, your consent is voluntary and is not a condition of making a donation or receiving services from The Purple Flower. Message frequency may vary. Message and data rates may apply.
• Opt-Out: You may unsubscribe from emails at any time using the unsubscribe link included in our emails. You may opt out of marketing SMS messages at any time by replying STOP. Reply HELP for assistance.
• Mobile Information: We do not sell or share mobile phone numbers or SMS opt-in information or consent with third parties for their marketing or promotional purposes.
• Communications Information: When you communicate with us through our public-facing email or marketing SMS systems, we may collect information you choose to provide, along with your communication and subscription preferences.

B. Donations

Online donations are processed through Givebutter, a third-party fundraising and payment platform. When you choose to make an online donation, you will leave Our Website and provide the information necessary to complete your donation directly to Givebutter.

Information submitted through Givebutter is collected and processed according to the Givebutter Privacy Policy. The Purple Flower does not collect or store your credit card, bank account, or other payment credentials through Our Website.

We may receive donor information from Givebutter, such as your name, contact information, donation amount, and communication preferences, for purposes including donor acknowledgment, recordkeeping, fundraising, and donor communications.

C. Website Analytics

To understand how visitors use our website and ensure our resources are accessible, we use an internal, privacy-focused tracking system. We do not use Google Analytics or other third-party analytics services that place cookies or tracking technologies on your device through thepurpleflower.org.

• Data Collected: This includes non-identifying information such as your general geographic location (city/country level, not exact address), device type, browser type, pages visited, and time spent on the site.

4. Cookies and Tracking

We do not use cookies on thepurpleflower.org. We have intentionally designed our website to avoid third-party services, embeds, analytics tools, and other technologies that would place cookies on your device through our website.

Some links on our website take you to third-party websites or services, such as Givebutter or Mailchimp. Once you leave Our Website, those websites may use cookies or other tracking technologies according to their own privacy policies. We do not control those privacy practices.

5. Sharing Your Information

We do not sell, rent, trade, or lease your personal information to third parties. We may provide information to service providers we use for functions such as email and SMS communications and donor management, only as necessary for those services.

When you choose to interact directly with a third-party service linked from our website, such as Mailchimp and Givebutter, information you provide to that service is governed by its own privacy policy.

We may also disclose personal information if required to do so by law, such as in response to a valid subpoena, court order, or other legal mandate. Given the sensitive nature of our work, we will robustly evaluate any such requests to ensure they comply with applicable law and prioritize privacy and survivor safety to the maximum extent permitted by law.

Mobile phone numbers and SMS opt-in information or consent will not be sold or shared with third parties for their marketing or promotional purposes.

6. Data Security

We implement industry-standard security measures (including SSL/HTTPS encryption across our entire website). However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use every commercially and technologically viable means to protect your information, we cannot guarantee its absolute security.

7. Your Rights

The rights described in this section apply to personal information covered by this Privacy Policy, such as information maintained in our marketing, email, SMS, or donor-management systems. Requests concerning confidential client or crisis-service records are handled separately under our client confidentiality practices.

Depending on your geographic location, you may have rights regarding your personal data, including:

• The right to access the personal data we hold about you (e.g., your newsletter email).
• The right to request that we correct or delete your personal data.
• The right to object to or restrict processing.

If you wish to exercise any of these rights, please contact us using the information below.

8. Changes to this Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or information maintained through our website, marketing, or donor systems, please contact us at info@thepurpleflower.org.

Please do not use this email address for crisis support or confidential communications with an Advocate. 24/7 Crisis Line: 479-981-1676